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By passing the MCC-201 Exam, professionals can demonstrate their expertise in connecting Salesforce CRM data with Marketing Cloud and can showcase their competency in using Marketing Cloud Connect to manage and analyze customer data. Marketing Cloud Connect Essentials certification can help professionals to advance their careers and open up new opportunities in marketing and customer relationship management.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q131-Q136):

NEW QUESTION # 131
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Replace the current data extension with a new data extension configured with a Retention Period.
B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Answer: C,D

NEW QUESTION # 132
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
C. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: B,C

Explanation:
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5

NEW QUESTION # 133
Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?

A. Build rules before uploading the respective content.
B. Standardize field naming across all sendable data extensions.
C. Create a custom list and add all fields required for personalization.
D. Create a synchronized data extension to keep all fields required for personalization up-to-date

Answer: D

Explanation:
A consideration that should be made when building dynamic content rules is that rules should be built before uploading the respective content. Dynamic content rules are rules that define what content should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be created before uploading content blocks or images into Content Builder, as they cannot be edited after content is uploaded. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm&type=5

NEW QUESTION # 134
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 48 hours.
B. Existing users will create additional Contacts in Marketing Cloud.
C. Newly registered users will create additional Contacts in Marketing Cloud.
D. All mobile app users will create additional Contacts in Marketing Cloud.

Answer: C

Explanation:
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc. A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&type=5

NEW QUESTION # 135
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Import Mobile Contacts and Send SMS
B. Refresh Mobile Filtered List and Outbound Send
C. Refresh Mobile Filtered List and Send SMS
D. Import Mobile Contacts and Outbound Send

Answer: C

NEW QUESTION # 136
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